SMALL IS THE NEW big
ABOUT Katie
FITIGUES
Before athleisure became a trend, Fitigues was already creating stylish, high-quality activewear designed for comfort and everyday wear. Working in-house with the owners and marketing manager, our two-person design team developed catalogs, mailers, digital content, and in-store graphics that shaped the brand’s visual presence.
AQUATICA
This family-friendly water park needed a brand identity as energetic as the experience itself. Working with a small creative team, we developed the logo, brand DNA, and cross-channel marketing materials that brought this tropical wonderland to life.
75 MILE CLUB
As founder and director, I launched this community running organization to bring people together through exercise, camaraderie, and plenty of fun. Each summer, members ages 4 to 64 challenge themselves to complete 75 miles while staying connected through weekly meet-ups, organized runs, social media, and community events.
CR CAPITAL
When a large real estate group acquired several senior living communities, existing brands needed a refresh. As art director, I led the relaunch, reimagining each community’s identity to help residents live their best life while creating a cohesive, welcoming brand experience.
